Facebook launches augmented reality Camera Effects developer platform

Facebook will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences to its new Camera Effects platform. After today’s Facebook F8 conference, the first effects will become available inside Facebook’s Camera feature on smartphones, but the Camera Effects platform is designed to eventually be compatible with future augmented reality hardware, such as eyeglasses.

While critics thought Facebook was just mindlessly copying Snapchat with its recent Stories and Camera features in Facebook, Messenger, Instagram and WhatsApp, Mark Zuckerberg tells TechCrunch his company was just laying the groundwork for today’s Camera Effects platform launch.

Because stylish, affordable AR glasses might be years away but everyone already has a camera phone, Zuckerberg tells me “the first augmented reality platform that becomes mainstream isn’t going to be glasses, it’s going to be cameras.” He says other apps (like Snapchat) have been keeping their augmented reality experience creation tools to themselves, but “building an open platform I think is going to be one of the big advances that pushes this forward . . . all developers can work on [the open platform] so that way you don’t just have 10 or 20 effects but you have thousands.”

That’s the same logic behind my August thought piece on why the camera should be Facebook’s next platform, which it now is. Developers let Facebook offer a much wider diversity of experiences.

Facebook is now allowing developers to apply for access to the closed beta of the platform’s AR Studio tool. It will allow developers to use precise location, object recognition and depth detection to create their effects. Facebook’s camera will be able to recognize specific objects like a coffee cup, and bubble up related effects to users like steam coming off the cup or sharks swimming inside the coffee.

Meanwhile, anyone can now use the Frame Studio to upload simple, static overlaid image filters that will appear in Facebook Camera to their friends or a Page’s fans. There’s no need for coding knowledge to use Frame Studio, you just upload an image and your name will appear on the Frame’s preview and News Feed posts to give you credit.

Via

Comments

Samsung Galaxy S5 Review and Giveaway

Few smartphones are as aggressively marketed as Samsung’s Galaxy S5. The S5 can no longer be considered brand-new — but it is Samsung’s flagship, at least for the next few months. With a gorgeous screen, a capable camera, a waterproof build, and a user-replaceable battery, the Galaxy S5 has a lot to offer… at least on paper. Let’s find out how good it really is. What Makes This Review Different There are about a million Galaxy S5 reviews out there. Why should you read this one? Two keys points make our review different: We bought our own device . Unlike many tech blogs, we don’t use a review unit Samsung gave us. We went out to the store and bought one, just like you would. This means everything you read here is truly impartial – we owe Samsung nothing. We used it for more than a month . Some sites rush to be the first to publish a review on a new device. That’s not how we do things. I used the Galaxy S5 as my main (and only) Android phone for nearly two months,...

Samsung Galaxy Note 3 N9000 Review and Giveaway

When it comes to massive phones, nothing is more iconic than the Samsung Galaxy Note. It has gained popularity not only due to its size, but its additional features such as a stylus and a larger battery make it a more useful phone. Samsung released the third generation of the Galaxy Note in October, updating the phablet with a larger screen and improved hardware. Read through our review, then join the giveaway to win the Samsung Galaxy Note 3 ! Competitors Of course, other Android competitors haven’t let the $640 Galaxy Note 3 be the only player in the phablet market. There are others such as the Sony Xperia Z Ultra , the Samsung Galaxy Mega , and the other more common phones that are reaching 5″ screens such as the Samsung Galaxy S4 , the HTC One , and the Nexus 5 . Unlike the normal-sized top contenders, the Galaxy Note 3 has a bigger screen and larger battery. It also offers specific features (surrounding the S Pen stylus) th...

Ex-Skypers Launch Virtual Whiteboard Deekit

Although seriously long in the tooth and being disrupted by a plethora of startups, for many years Skype has existed as an almost ubiquitous app in any remote team’s toolkit. So it seems apt that a new startup founded by a team of ex-Skype employees is set to tackle another aspect of online collaboration. Deekit, which exits private beta today, is a virtual and collaborative whiteboard to help remote teams work smarter. The Tallinn, Estonia-based startup is headed up by founder and CEO, Kaili Kleemeier, who was previously a Head of Operations at Skype. She and three colleagues quit the Internet calling giant in 2012 and spent a year researching ideas in the remote team space. They ended up focusing on creating a new virtual whiteboard, born out of Kleemeier’s experience collaborating with technical teams remotely, specifically helping Skype deal with incident management. “Working with remote teams has been a challenge in many ways – cultural differences, language differences, a...

Kiran Upadhyay

Search This Blog