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Prezi Launches Nutshell, An App To Turn Photos Into ‘Mini-Movies’

Prezi’s online presentation software already offers a popular alternative to creating otherwise tedious and visually uninspiring PowerPoint presentations, but now it seems the startup wants in on the consumer ‘video’ sharing trend. Taking the same dynamic zooming tech used to spruce up Prezi presentations, the company has created a new app called Nutshell. Simply put, the iOS app lets you take three photos in succession, overlay text and graphics, and turn the result into a short ‘movie’ sequence. Essentially, it’s a way of injecting motion into photos taken on your phone. Or, perhaps, another way to think of it is the ‘Ken Burns effect’ — zooming and panning — that we’ve all become accustomed to in apps like Apple’s iPhoto, but taken up a couple of notches. In fact, Prezi says the idea for Nutshell came about after the startup realised that people were using Prezi’s “zoom-able presentation canvas” for sharing events like birthdays, road trips, and even marriage proposals, appar

Top The Charts With Your Mobile Game App This Holiday Season

The holiday season is fast approaching, and for mobile gaming studios it’s make or break time. How can you earn one of the coveted spots in Apple Store’s Top 10 list without exhausting your marketing budget? Below are five steps to help you develop an effective strategy for getting your mobile game apps noticed by consumers this holiday season. Before we get started, just a brief warning. As the holiday season advances, expect to see lots of mobile ad companies promising you a spot in the Top 10 list in any and every country you desire. Beware of such claims – they may be scams. Many, of course, are quite legit, but you should always question their sources and methodologies before turning your burst campaigns over to them. Step 1: Soft Launch — Test and learn By now you should have your contours of strategy in place (i.e. OS release, app title, countries to launch in – all benchmarked by market). Plan a soft launch for early November. That means you need to choose the right ic