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Instagram is switching its feed from chronological to best posts first

The average Instagram user misses 70 percent of what’s in their feed, including great photos with tons of Likes and posts by their best friends. So today Instagram announced it will start rearranging the order of posts in its feed. Rather than strictly reverse chronological, Instagram will order posts “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” The testing will start out slowly; at least at first “all the posts will still be there, just in a different order.” But eventually, low-quality posts might be filtered out entirely. The changes mean if you don’t check your feed until the next morning but a friend whose photos you usually Like posted something awesome the night before, it could appear at the top of your feed even if it is hours old. This is essentially how Facebook’s feed works, and how Twitter recently reconfigured its feed to work On the one hand, the relevancy-optimized Insta...

Instagram Is Now Worth $35 Billion

Citigroup raised the valuation of Instagram this morning from $19 billion to $35 billion. The photo-sharing network recently announced it had surpassed 300 million active users, and has taken steps toward cleaning up spam accounts, as well as adding new filters and features in an update this week. Instagram was acquired by Facebook back in April of 2012 for $1 billion. The acquisition came at a time when Instagram only had around 27 million users on iOS. However, the company saw over a million downloads n the first day of launching on Android, and Facebook put the pedal to the metal and closed the deal.