Skip to main content

Native mobile adtech startup Avocarrot acquired by Glispa Global Group for $20M




Native mobile advertising startup Avocarrot — which, interestingly, was in the first cohort of company builder Entrepreneur First — has been acquired by adtech company Glispa Global Group.

Terms of the deal remain undisclosed, though TechCrunch understands from sources that the headline price is around $20 million. That’s likely a mixture of cash and stock and may also include various earn-out stipulations. It should also be noted that EF won’t make a dime out of this exit.

Avocarrot joined the London-based company builder, which targets technical graduates to help them become entrepreneurs, before it started investing in the startups it puts through its program. In other words, as was the case when CustomInk was bought for a reported $100 million, EF didn’t have an equity stake in Avocarrot. How times have changed. That said, the exit does provide a little more validation that EF’s unique model works.

Described as a native advertising Supply-Side Platform, Avocarrot offers a monetization solution for mobile apps via less intrusive advertising dubbed “native advertising”. Native ads take the look and feel of existing app content, so they feel less intrusive than standard banner ads. This leads to more clicks and hence greater revenue for app developers and publishers.

“It’s very similar to what Facebook, Twitter, and Pinterest do for their own apps (showing ads that match the design of their platforms), but we provide this functionality for all other apps that don’t have the resources of Facebook to create and continuously optimize native ads themselves,” explains Avocarrot co-founder Conno Christou.

Meanwhile, I’m told that Avocarrot’s “programmatic exchange” will soon integrate with Glispa’s Ampiri native advertising monetization platform with a single user interface, a single SDK, and a combined integration of ad-networks and DSPs.

Avocarrot’s four technical founders, Conno Christou, Georgios Makkoulis, Giorgos Eracleous, and Panagiotis Papageorgiou, and 14 additional Avocarrot engineers will join the Ampiri team of engineers and data scientists.

“Avocarrot brings immediate value to Glispa Global Group and together we’re offering one of the top independent, native advertising solutions on the market today. With two acquisitions this year and the launch of the Ampiri native ad mediation platform we’re solidly positioned to drive monetization for app developers and help them reach their full revenue potential,” said Gary Lin, Founder and CEO of Glispa Global Group in a statement.
Labels:

Comments

Post a Comment

Popular posts from this blog

Build Your Own Awesome Personal 3D Avatar with Avatara

Do you use social networks and want to build your own awesome 3D avatar? Maybe you want to send someone a cute cuddly image of yourself (kind of)? Or maybe you have your own ideas of what you would do with an Avatar… Well look no further than Avatara which I discovered from the MakeUseOf directory . You can create 3d avatars out of pre-set up templates or create your own from scratch. To start, visit Avatara’s homepage . You will see this screen: Click Get Started to umm, get started! That will take you to this screen: You see that you can build your own Avatar using an uploaded head shot like the Obama one above (just an example, guys). Or roll with one of their awesome avatars. I chose to start with a blank avatar by clicking Start with a blank avatar at the bottom of the screen. That takes you to here: I clicked on the filter at the top and told it to filter out everything but male characters and then I saw this: I rolled with Buck and continued. You need to click Select...
1 comment
Read more

Fun Tools to Translate Your Name into Japanese Calligraphy

Japanese calligraphy is an artistic writing style of the Japanese language. Its Chinese origins can be traced back to the twenty-eighth century BCE. Calligraphy found its way into Japanese culture in 600 CE and is known as the karayo tradition. For Westerners, calligraphy is forever fascinating. However, it takes years to learn how to properly draw the signs. Two basic principles must be known to understand Japanese writing: there are different writing styles and different alphabets. Kaisho for example, is a writing style most commonly used in print media. Tensho on the other hand is used in signatures. Other writing styles are Reisho, Gyosho and Sousho. The alphabets include Kanji, Hiragana, and Katakana. Katakana is used for writing foreign words. It can also serve to highlight words, in analogy to capital letters as we know them from the Roman / Latin alphabet (Romaji in Japanese). Each Kanji character has a meaning of its own, while Hiragana or Katakana characters merely repres...
Post a Comment
Read more

Boom, the startup that wants to build supersonic planes, just signed a massive deal with Virgin

Have you heard about Boom? Boom is a relatively new startup that’s aiming to build something pretty crazy. They’re not building an app… or a social network… or even some new gadget for the Kickstarter crowd. Boom wants to build planes. Really, really, really fast planes. Specifically, they’re trying to design and build a supersonic passenger plane that goes 2.2x the speed of sound. If all goes to plan, they’ll be able to shuttle people from New York to London in 3.5 hours, and SF to Tokyo in 4.5. Sound crazy? I wouldn’t disagree. It’s worth noting that the company is in the very early days for something as intensive, massive, and hugely expensive as designing and producing a passenger aircraft. They’re still working on their first prototype, and hope to fly it by late next year. But it’s also worth noting that the team behind the plane has some serious talent in its blood: the company’s 11 employees have collectively contributed to over 30 aircrafts — having worked on thin...
Post a Comment
Read more