Skip to main content

Notifications Are The Next Platform


As the world moves from web to mobile, we’ve been thinking deeply about how people will discover mobile products and services and how we will find and access all the things we need in our digital lives. Search (largely Google) has long been the access and discovery point for web services. This model was pull-driven (i.e. we proactively find information on websites as we need), and worked pretty well as large category killers (Facebook, Amazon) owned the lion’s share of traffic (and revenue). Google was happily profitable owning the distribution channel. The mobile world started out as a pull-driven model — discovery and access was/is largely driven by a combination of the app store and the “grid of apps.” This model, however, is starting to break, as some significant trends are driving it to failure. Primary among these is the volume of information that’s now available and regularly accessed; we have hundreds of apps on our phone (though we only actively engage with a handful), and without any real category killers, consumers are swapping new apps in and out at a regular pace. Most importantly, our engagement is now defined by push-driven notifications rather than the traditional pull-driven experience. We’re “hunting and pecking” through our app grid a lot less; the apps that notify us (without over-notifying to the point of uninstall) are rewarded with our engagement (and our dollars). Based on this data, our fundamental belief is that notifications represent the future access and discovery point for mobile services — that notifications will be the starting point (or “front door”) for all of the interactions on your phone. There are a few important trends that are catalyzing this change. As noted above, notification volume is increasing at an unprecedented pace (Snowball data shows over 60 notifications/day for our Android users). However, the richness and actionability of notifications is also taking strides forward — both iOS and Android are exposing more actions at the notification panel level, often eliminating the need to go into the app; think of archiving an email or quickly responding to an iMessage. The watch and other connected devices are driving apps to expose lightweight “app-less” interactions, and app operators are now focusing more on user touchpoints than in-app DAUs. As the world moves from web to apps owning this “front door” represents a huge commercial opportunity; notifications will drive both engagement and revenue for the next generation of mobile companies. Given this context, Benedict Evans provides a useful framework for thinking about Facebook’s recent efforts to turn messenger into a commercial platform.

Read More
Labels:

Comments

Post a Comment

Popular posts from this blog

How To Hide Text In Microsoft Word 2007, Reveal It & Protect It

Sometimes what we hide is more important than what we reveal. Especially, documents with sensitive information, some things are supposed to be ‘for some eyes only’. Such scenarios are quite common, even for the more un-secretive among us. You want to show someone a letter composed in MS Word, but want to keep some of the content private; or it’s an official letter with some part of it having critical data. As important as these two are, the most common use could involve a normal printing job. Many a time we have to print different versions of a document, one copy for one set of eyes and others for other sets. Rather than creating multiple copies and therefore multiple printing jobs, what if we could just do it from the same document?  That too, without the hassle of repeated cut and paste. We can, with a simple feature in MS Word – it’s just called Hidden and let me show you how to use it to hide text in Microsoft Word 2007. It’s a simple single click process. Open the docum...
1 comment
Read more

Build Your Own Awesome Personal 3D Avatar with Avatara

Do you use social networks and want to build your own awesome 3D avatar? Maybe you want to send someone a cute cuddly image of yourself (kind of)? Or maybe you have your own ideas of what you would do with an Avatar… Well look no further than Avatara which I discovered from the MakeUseOf directory . You can create 3d avatars out of pre-set up templates or create your own from scratch. To start, visit Avatara’s homepage . You will see this screen: Click Get Started to umm, get started! That will take you to this screen: You see that you can build your own Avatar using an uploaded head shot like the Obama one above (just an example, guys). Or roll with one of their awesome avatars. I chose to start with a blank avatar by clicking Start with a blank avatar at the bottom of the screen. That takes you to here: I clicked on the filter at the top and told it to filter out everything but male characters and then I saw this: I rolled with Buck and continued. You need to click Select...
1 comment
Read more

Boom, the startup that wants to build supersonic planes, just signed a massive deal with Virgin

Have you heard about Boom? Boom is a relatively new startup that’s aiming to build something pretty crazy. They’re not building an app… or a social network… or even some new gadget for the Kickstarter crowd. Boom wants to build planes. Really, really, really fast planes. Specifically, they’re trying to design and build a supersonic passenger plane that goes 2.2x the speed of sound. If all goes to plan, they’ll be able to shuttle people from New York to London in 3.5 hours, and SF to Tokyo in 4.5. Sound crazy? I wouldn’t disagree. It’s worth noting that the company is in the very early days for something as intensive, massive, and hugely expensive as designing and producing a passenger aircraft. They’re still working on their first prototype, and hope to fly it by late next year. But it’s also worth noting that the team behind the plane has some serious talent in its blood: the company’s 11 employees have collectively contributed to over 30 aircrafts — having worked on thin...
Post a Comment
Read more