Facebook News Feed Reprioritizes Your Real Friends Above Pages

No one likes brands more than their friends, and there are plenty of ways to get their marketing updates. Facebook’s unique value is keeping you up to date on your real-life friends. So to “get this balance right” Facebook today announced it’s reconfiguring News Feed to show content from close friends higher up, which may push posts from business Pages further down.

A few other tweaks include relaxing the limit on posts shown from a single friend to people with little content in the feed, and showing fewer stories about when a friend Liked or commented on a post so it can give more room to what you’re interested in.

Combined, these updates, like several previous rounds of News Feed changes, could reduce visibility in the feed for Pages. While show more from friends might make the Facebook experience healthier in the long-run, it’s a tough pill to swallow for businesses who’ve built themselves up on Facebook referral traffic.

As competition for limited attention grows, brands have to either work harder to make truly entertaining content people want to see in their feed, or be forced to buy ads to boost their reach.

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