Apple Watch Demo Videos Put Potential Buyers Behind The Wheel

Apple has released a series of four videos today that show — explicitly — exactly what the Apple Watch can do, how it will do it and why you might be interested in buying one.

If it seems to be a bit late in the cycle to get something like this out, I agree. Apple’s early marketing around the Watch has focused mainly on its construction, originality and possibilities for customization. That’s not a bad thing at all, but it’s much more suited to a product that’s entering an upgrade cycle. The last few years of iPhone or iPad releases is a good example of this. If you’re going to convince someone they might like to purchase the new one you’re going to highlight differentiating design, color, materials or functionality.

For a completely new category of product, Apple had to dig back — all the way to the original iPhone — to remember how to position these things. It’s probably difficult to recall, but the first iPhone was such a radical departure from anything that had come before it that Apple had a ton of explaining to do.
Screen Shot 2015-04-03 at 2.00.18 PM

Part of that explaining was laying out the features and functions (and their theoretical usefulness) in a series of to-the-point instructional videos like this one. They went over things that seem second nature now: deleting a voicemail, reading and flagging email, browsing the web in a ‘real’ web browser.

The instruction was largely based on the fact that we were moving from buttons to a brand-new interface: multi-touch.

So a set of four videos, which will be expanded in the future, that explains very plainly how Apple Watch features work and why you’d want to use them makes a lot of sense. The Watch is also introducing the ‘new’ Digital Crown and Force Touch mechanisms to Apple’s interface lexicon. Those new interaction methods add additional possibility, but also need an introduction that ties them in with explicit actions like sending emoji, checking your calendar or transmitting your heartbeat.

Comments

How To Hide Text In Microsoft Word 2007, Reveal It & Protect It

Sometimes what we hide is more important than what we reveal. Especially, documents with sensitive information, some things are supposed to be ‘for some eyes only’. Such scenarios are quite common, even for the more un-secretive among us. You want to show someone a letter composed in MS Word, but want to keep some of the content private; or it’s an official letter with some part of it having critical data. As important as these two are, the most common use could involve a normal printing job. Many a time we have to print different versions of a document, one copy for one set of eyes and others for other sets. Rather than creating multiple copies and therefore multiple printing jobs, what if we could just do it from the same document? That too, without the hassle of repeated cut and paste. We can, with a simple feature in MS Word – it’s just called Hidden and let me show you how to use it to hide text in Microsoft Word 2007. It’s a simple single click process. Open the docum...

Boom, the startup that wants to build supersonic planes, just signed a massive deal with Virgin

Have you heard about Boom? Boom is a relatively new startup that’s aiming to build something pretty crazy. They’re not building an app… or a social network… or even some new gadget for the Kickstarter crowd. Boom wants to build planes. Really, really, really fast planes. Specifically, they’re trying to design and build a supersonic passenger plane that goes 2.2x the speed of sound. If all goes to plan, they’ll be able to shuttle people from New York to London in 3.5 hours, and SF to Tokyo in 4.5. Sound crazy? I wouldn’t disagree. It’s worth noting that the company is in the very early days for something as intensive, massive, and hugely expensive as designing and producing a passenger aircraft. They’re still working on their first prototype, and hope to fly it by late next year. But it’s also worth noting that the team behind the plane has some serious talent in its blood: the company’s 11 employees have collectively contributed to over 30 aircrafts — having worked on thin...

Build Your Own Awesome Personal 3D Avatar with Avatara

Do you use social networks and want to build your own awesome 3D avatar? Maybe you want to send someone a cute cuddly image of yourself (kind of)? Or maybe you have your own ideas of what you would do with an Avatar… Well look no further than Avatara which I discovered from the MakeUseOf directory . You can create 3d avatars out of pre-set up templates or create your own from scratch. To start, visit Avatara’s homepage . You will see this screen: Click Get Started to umm, get started! That will take you to this screen: You see that you can build your own Avatar using an uploaded head shot like the Obama one above (just an example, guys). Or roll with one of their awesome avatars. I chose to start with a blank avatar by clicking Start with a blank avatar at the bottom of the screen. That takes you to here: I clicked on the filter at the top and told it to filter out everything but male characters and then I saw this: I rolled with Buck and continued. You need to click Select...

Kiran Upadhyay

Search This Blog