Skip to main content

GameAnalytics Scores $5.5M Series A, Hires Ex-Aol European MD As CEO


GameAnalytics, a free analytics platform for games developers, has leveled-up its funding. The Copenhagen-headquartered startup, which also has a sales office in London and a development hub in Berlin, has closed a $5.5 million Series A round.

The new funding comes from previous backers — Sunstone Capital, CrunchFund (Disclaimer: TechCrunch founder Mike Arrington is a Partner), Jimmy Maymann (CEO, Huffington Post) and René Rechmann (President, Maker Studio) — alongside new investor, Beta Angels, and the company’s newly-recruited management team. It brings the total raised by GameAnalytics to $8 million.

Those changes in the startup’s management sees the recruitment of a new CEO, and a number of other executive hires. Replacing co-founder Morten Wulff in the top job is former Managing Director of Aol, Luke Aviet. Meanwhile, another ex-Aol employee, Nick Roveta, who held the role of Head of Product and Partnerships at the U.S. tech/media company (and owner of TechCrunch), becomes GameAnalytics’ VP of Strategic Partnerships, and Claus Moseholm (founder of GoViral, which was also acquired by Aol) is the company’s new Chief Commercial Officer.

As its name suggests, GameAnalytics’ raison d’etre is providing games developers with a highly granular view of who their gamers are and what they are actually doing, and in doing so, helping developers make crucial design and business/strategy decisions.

“All-in-all our platform is a free service aimed at helping developers of all sizes to become more succesful in an increasingly competitive mobile games landscape,” founder Morten Wulff tells me. “With GameAnalytics, developers can track the behavior of their players and monetizers to optimize their games for better acquiring players, engaging players and generating revenue.”

In part, the games analytics platform makes this possible via pre-defined metrics that tell developers things like: How many people are playing the game? Where are players coming from? How many players actually make a purchase? How long do players spend in the game? What content in the game is most popular? And at what point do players stop playing the game?

“Many great game developers are more focused on building great game experiences and gameplay but often do not have a good grasp of how to measure themselves and their performance,” adds Wulff. “GamAnalytics makes this easy by asking the right questions beforehand and making it really easy to get the answers. It’s like an analyst in a box — for free.”

To that end, GameAnalytics has close to 14,000 registered game developers, who, combined, have a reach of over 500 million unique players. However, it’s yet to monetise the service, which Wulff says will come early next year now that the startup is reaching scale.

“We’re now quickly reaching a critical mass with our platform our next goal is to launch various other value adding services that will help game developers get the most out of their games — especially focusing on helping the long tail of massively talented indie developers who are currently not reaching their full commercial potential. These new services are currently in the making and will not be free of charge,” he says.

Comments

Popular posts from this blog

How To Hide Text In Microsoft Word 2007, Reveal It & Protect It

Sometimes what we hide is more important than what we reveal. Especially, documents with sensitive information, some things are supposed to be ‘for some eyes only’. Such scenarios are quite common, even for the more un-secretive among us. You want to show someone a letter composed in MS Word, but want to keep some of the content private; or it’s an official letter with some part of it having critical data. As important as these two are, the most common use could involve a normal printing job. Many a time we have to print different versions of a document, one copy for one set of eyes and others for other sets. Rather than creating multiple copies and therefore multiple printing jobs, what if we could just do it from the same document?  That too, without the hassle of repeated cut and paste. We can, with a simple feature in MS Word – it’s just called Hidden and let me show you how to use it to hide text in Microsoft Word 2007. It’s a simple single click process. Open the document

Clip & Convert Your Video Faster With Quicktime X & The New Handbrake 64-bit [Mac]

Recently a friend of mine asked for my help to find a video of a good presentation to be shown to one of his classes. He also requested for it to be iPod friendly as he would also distribute the video to his students. Three things came to my mind: Steve Jobs, Quicktime and Handbrake . Mr. Jobs is well known for his great presentations which are often used as references. I have several Apple Keynotes videos. For my friend, I decided to choose the one that introduced MacBook Air – the one that never fails to deliver the wow effect to the non-techie audience. It’s a part of January 2008 Macworld Keynote. First step: The Cutting To get only a specific part of the Keynote, I clipped the 1+ hour video into about 20 minutes using Quicktime X (which comes with Snow Leopard). I opened the movie using Quicktime X and chose Trim from the Edit menu ( Command + T ). Then I chose the start and end of my clip by moving both edges of the trimming bar to the desired position. To increase th

Ex-Skypers Launch Virtual Whiteboard Deekit

Although seriously long in the tooth and being disrupted by a plethora of startups, for many years Skype has existed as an almost ubiquitous app in any remote team’s toolkit. So it seems apt that a new startup founded by a team of ex-Skype employees is set to tackle another aspect of online collaboration. Deekit, which exits private beta today, is a virtual and collaborative whiteboard to help remote teams work smarter. The Tallinn, Estonia-based startup is headed up by founder and CEO, Kaili Kleemeier, who was previously a Head of Operations at Skype. She and three colleagues quit the Internet calling giant in 2012 and spent a year researching ideas in the remote team space. They ended up focusing on creating a new virtual whiteboard, born out of Kleemeier’s experience collaborating with technical teams remotely, specifically helping Skype deal with incident management. “Working with remote teams has been a challenge in many ways – cultural differences, language differences, a