Amazon’s Prime Members Start To Get Benefits From Other Digital Stores

Amazon is truly committed to pushing Prime membership to stratospheric heights, and a new expansion that sees it bringing benefits to Prime customers from e-commerce websites beyond its own walls should prove its commitment to the program. Prime members can now get free, next-day shipping on purchases made at British retailer AllSaints’ online store (via Re/code). The arrangement also sees AllSaints bring its products to Amazon.com search results, though clicking through to purchase will still take customers to the AllSaints website.

Curiously, Amazon only makes, essentially, an affiliate fee for directing clients to AllSaints.com, though customers use their Amazon logins and payment information to complete their purchases through a partnership introduced in September. But Prime rules all at Amazon: It’s a growing source of revenue and profit for the online retailer, and studies have shown that Prime members end up buying almost double the amount as non-Prime members from Amazon’s own store.

Already today, Amazon announced free, unlimited photo storage via its cloud services department for Prime subscribers, which is a big benefit in a world of constantly connected camera devices, including tablets and smartphones. Amazon also raised the price of Prime membership this year, but it has introduced a streaming music service, bulked up its video offerings through partnerships and original content creation, and now offers these additional benefits.

It’s unclear how far-reaching this new attempt to partner with outside retailers will be – Re/code reports that Amazon has had issues in the past getting others on board, including Abercrombie & Fitch and Neiman Marcus. Many are wary of giving Amazon too much access to data about their sell-through and customers, and they also have been reluctant to associate their brands with a marketplace that sells basically anything under the sun, including basically dollar store goods.

One thing is clear, however: Amazon wants you to buy Prime, and it’s probably not done giving you reasons to do so. If Prime continues to extend beyond Amazon’s border, it could be the next evolution of an airline-miles type loyalty points program, but with rewards that span the breadth of the web.

How To Hide Text In Microsoft Word 2007, Reveal It & Protect It

Sometimes what we hide is more important than what we reveal. Especially, documents with sensitive information, some things are supposed to be ‘for some eyes only’. Such scenarios are quite common, even for the more un-secretive among us. You want to show someone a letter composed in MS Word, but want to keep some of the content private; or it’s an official letter with some part of it having critical data. As important as these two are, the most common use could involve a normal printing job. Many a time we have to print different versions of a document, one copy for one set of eyes and others for other sets. Rather than creating multiple copies and therefore multiple printing jobs, what if we could just do it from the same document? That too, without the hassle of repeated cut and paste. We can, with a simple feature in MS Word – it’s just called Hidden and let me show you how to use it to hide text in Microsoft Word 2007. It’s a simple single click process. Open the docum...

Boom, the startup that wants to build supersonic planes, just signed a massive deal with Virgin

Have you heard about Boom? Boom is a relatively new startup that’s aiming to build something pretty crazy. They’re not building an app… or a social network… or even some new gadget for the Kickstarter crowd. Boom wants to build planes. Really, really, really fast planes. Specifically, they’re trying to design and build a supersonic passenger plane that goes 2.2x the speed of sound. If all goes to plan, they’ll be able to shuttle people from New York to London in 3.5 hours, and SF to Tokyo in 4.5. Sound crazy? I wouldn’t disagree. It’s worth noting that the company is in the very early days for something as intensive, massive, and hugely expensive as designing and producing a passenger aircraft. They’re still working on their first prototype, and hope to fly it by late next year. But it’s also worth noting that the team behind the plane has some serious talent in its blood: the company’s 11 employees have collectively contributed to over 30 aircrafts — having worked on thin...

Fun Tools to Translate Your Name into Japanese Calligraphy

Japanese calligraphy is an artistic writing style of the Japanese language. Its Chinese origins can be traced back to the twenty-eighth century BCE. Calligraphy found its way into Japanese culture in 600 CE and is known as the karayo tradition. For Westerners, calligraphy is forever fascinating. However, it takes years to learn how to properly draw the signs. Two basic principles must be known to understand Japanese writing: there are different writing styles and different alphabets. Kaisho for example, is a writing style most commonly used in print media. Tensho on the other hand is used in signatures. Other writing styles are Reisho, Gyosho and Sousho. The alphabets include Kanji, Hiragana, and Katakana. Katakana is used for writing foreign words. It can also serve to highlight words, in analogy to capital letters as we know them from the Roman / Latin alphabet (Romaji in Japanese). Each Kanji character has a meaning of its own, while Hiragana or Katakana characters merely repres...

Kiran Upadhyay

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