Skip to main content

Apple Plans To Shut Down Beats Music



Apple will discontinue the streaming music service Beats Music it acquired in May, according to five sources, including several prominent employees at Apple and Beats. Many engineers from Beats Music have already been moved off the product and onto other projects at Apple, including iTunes. It’s not clear when exactly Jimmy Iovine and Dr Dre’s music service will be shut down or what Apple will do with streaming, but every source with knowledge of the situation that we talked to agreed Apple plans to sunset the Beats Music brand.

[Update: Apple has told TechCrunch that our report of Beats being shut down “is not true”, but sources familiar with the situation tell Re/code that Apple “may, however, modify [Beats Music] over time, and one of those changes could involved changing the Beats Music brand.” This aligns with what my sources said, which is that the Beats Music brand will be shut down, but that it’s unclear what Apple wants to do in streaming music. It seems quite possible that the Beats Music product could be rolled into iTunes rather than being ‘shuttered’, but that’s semantics.

Apple’s response really depends on the interpretation of “shut down”. If Apple rolls Beats Music into iTunes and removes the dedicated Beats Music app from the App Store, I would call that being shut down. Beats Music itself came from a “rebranding” aka shutdown of the MOG music streaming service it acquired. We’ll see what happens if and when Apple adds streaming to iTunes, but its doubtful that Apple will maintain Beats Music as its own brand and independent product.]

The fact that the new iPhones did not come pre-installed with Beats Music, while several other Apple apps came loaded on the 6 and 6 Plus, should have been a red flag. There was also nothing said about Beats Music during the Apple Watch reveal, even though the service’s radio and fire-and-forget playlists could work well on a wearable. In August, Beats Music was being advertised to new users on iOS 7, yet the only time Beats Music got an off-hand mention at the September launch event was when Apple CEO Tim Cook said the new U2 album would be available there.

Read More 

Popular posts from this blog

Build Your Own Awesome Personal 3D Avatar with Avatara

Do you use social networks and want to build your own awesome 3D avatar? Maybe you want to send someone a cute cuddly image of yourself (kind of)? Or maybe you have your own ideas of what you would do with an Avatar… Well look no further than Avatara which I discovered from the MakeUseOf directory . You can create 3d avatars out of pre-set up templates or create your own from scratch. To start, visit Avatara’s homepage . You will see this screen: Click Get Started to umm, get started! That will take you to this screen: You see that you can build your own Avatar using an uploaded head shot like the Obama one above (just an example, guys). Or roll with one of their awesome avatars. I chose to start with a blank avatar by clicking Start with a blank avatar at the bottom of the screen. That takes you to here: I clicked on the filter at the top and told it to filter out everything but male characters and then I saw this: I rolled with Buck and continued. You need to click Select...

MoviePass drops pricing to under $7 per month, if you opt for the annual plan

MoviePass, the subscription service that lets consumers pay a monthly fee to see unlimited movies in theaters across the U.S., is slashing its prices yet again. The company announced today it’s now offering its service for $6.95 per month, down from the current price of $9.95 per month, when customers commit to a one-year subscription plan. That works out to a flat fee of $89.95 annually. The deal is a limited-time promotion, as opposed to a permanent pricing change, but MoviePass didn’t say how long the offer is valid. However, it is open to both new and existing subscribers – the latter who would receive a 25 percent savings on their current subscription if switching over to the annual plan. This is not the first time that MoviePass has dropped its pricing. When the company introduced its $9.95 per month, one-movie-per-day plan this August, down from $15 for 2 movies per month (or more in select markets like L.A. and NYC, and going as high as $50), it saw so many new sign-up...

ASUS VivoBook X202E Windows 8 Touchscreen Laptop Review And Giveaway

It wasn’t very long ago when prices of touchscreen Windows 8 laptops soared beyond $1000. Thankfully, those days are behind us, and portable computers can easily be purchased – touchscreen and all – for under $500. That’s precisely the demographic in which the ASUS VivoBook X202E falls. When compared to a high-end laptop, its specifications might seem modest, but for laptop buyers just looking for a way to browse the web, watch videos, use basic apps, and not spend too much money, something in this budget is perfectly suitable. The question is, of course, how does the ASUS VivoBook X202E compare to others on the market, and is it the one which you should be spending your hard-earned money on? Well, you’re just going to have to keep reading to find out. Best of all, we are giving away an ASUS VivoBook X202E to one lucky winner. Keep reading for your chance to take home this Windows 8 touchscreen laptop! Introducing the ASUS VivoBook X202E Laptop The ASUS VivoBook X202...