LG Is Already Launching A New Smartwatch

Android Wear isn’t even a year old, but LG is already ramping up the hype cycle for its second smartwatch based on Google’s wearable software platform. The design for the new device centers around a circular face, a trick that Motorola is pioneering with its Moto 360 smartwatch, which should ship in early September, but which is one of two default screen configurations for Android Wear built-in natively by Google.

The LG watch appears to be looking to one-up the Moto 360 right now, with a perfectly circular face that, at least according to the teaser, emphasizes the fact that it doesn’t have to leave a small window at the bottom that makes one hard, flat edge, as does Motorola’s wearable. The design also looks to feature a more traditional case with external lugs, vs. Motorola’s design, which might be more appealing for those looking for something that more typically resembles your average, innocuous Timex or Casio.

LG will be showing off whatever this is at IFA 2014 next week, so we won’t have to wait long to have the full device specs revealed. If it ships shortly following its unveiling, then we could have a lot of Android Wear hardware to choose from come fall – though whether consumers are excited about having any devices in this category to choose from at all remains to be seen.

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