Facebook set to finally launch auto-play video ads in news feeds

Facebook is due to announce the launch of video advertisements in users’ news feeds on Tuesday, according to The Wall Street Journal, citing anonymous sources.

The newspaper added that the new program, which has been anticipated for some time now, is set to launch on Thursday on mobile applications as well as on the desktop browser. The ads apparently are designed to play automatically—a move that is surely bound to irritate many users of the social network. Ad Age reported in September 2013 that Facebook video ads had been originally slated for October 2013, but were then delayed.

The Journal, which added that Facebook would charge $2 million per day to let advertisers reach its data-rich user based, noted that a teaser for the Lions Gate film “Divergent” is expected to be one of the first ads.

Last week, TechCrunch published what it claimed was a leaked slide deck for video ads on Facebook.

Facebook continues to face one of its longstanding challenges: can it make money, particularly on mobile? Video ads may prove one possible way to shore up its bottom line.

According to the company's most recent filing with the Securities and Exchange Commission, Facebook said it had 874 million mobile monthly active users as of September 2013.

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Kiran Upadhyay

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