This how-to focuses on using custom shapes in Photoshop to explore possible ways to create a shaped-based logo. You will not be successful at creating your own logo without lots of patience. You might create a likable design on your first try, but more than likely it will a take a few hours to several weeks trying out different shapes, colors, fonts, and sizes to get your desired results. If this sounds like a hassle, then you need to pay a graphic designer. If you like a creative challenge, then read on.
To get started, let’s just play around. Open a version of Photoshop. Create a file large enough (5 by 5 inches, for example) to layout your design.
Now select the rectangle or oval shape tool in the tool’s palette. Select a foreground color that you want to start with. Remember, be willing to experiment. Just because you choose black as your starting point doesn’t mean you should stop there. In fact, you should go on to try 10 more colors.
With the regular or oval shape tool selected as your base, hold down the shift key and draw a perfect square or circle with the mouse and cursor. Draw it large enough so that you’re comfortable working within it.
Now here’s where the fun begins. Select the shapes tool again, but this time, click and hold on the tool button and select Custom Shape Tool.
Here’s an example combining an umbrella shape and stretching it a little until it takes on a slightly different shape combined with the black square.
Keep experimenting. Have fun and don’t censor yourself. Mix background shapes with fonts, as in the example on the right, which is a combination of a circle and the font, Jazz LET (letter S).
You will also have to consider the font style of the business name for your logo. That’s a subject for another article or book, but just as you experiment with shapes and colors, do the same with experimenting with font styles and the various character tools found in the Character Palette of Photoshop.
When you’re ready to design your logo, visit YouTheDesigner to get ideas and inspiration for designing your logo. If you’re interested in learning more on the subject of graphic design, I strongly recommend a classic primer, The Non-Designer’s Design Book, by Robin Williams.
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