This is an unofficial extra task for the 31 Days to Build a Better Blog Workbook . Today I spent the morning working on a task that I try to do at least once a month – SEO on individual key posts in my archives. While it’s important to know and practice the basics principles of SEO in the way you set up your blogs structure and in the writing of your posts – I find it can be very worthwhile periodically going back through key old posts to optimise them even further. I’ve used the following process for a while now and in most cases where I do it I find I’m able to increase my ranking for different posts. I’m not the world’s best SEO but here’s the process that I use in doing this (I invite you to share yours in comments if you do this type of thing) – I hope you find it useful: 1. Identify Key Posts to Optimize for SEO Across my active blogs I have 10,000 blog posts so I need to be a little strategic about choosing which blog posts I go back to to give a little SEO attention to.