Who uses a Real Simple Syndication (RSS) feed? Maybe the better question is how many are not using RSS feeds? Before we go any further let’s talk just briefly about what RSS is and why it’s important. Real Simple Syndication is a process that allows individuals to subscribe to content distribution. This is not like subscribing to email marketing or an ezine. This content is custom fed to your reader and viewable when you choose to listen, watch or read the content. That’s right, the content captured by a RSS reader is not confined to text information. Say for instance you have a podcast you like to listen to; an RSS reader can capture the podcast and download it for quick listening when you’re ready. OK, now that we’re past the primer, let’s get back to the subject at hand. Who uses an RSS feed? Your average information consumer thrives on RSS information, but there may be an even more interested group of users. Many business bloggers have very specific RSS subscriptions. If a business