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PayPal Reports Record-Breaking Number Of Black Friday Shoppers And Sales On Mobile

The move to offer online shoppers earlier access to Black Friday deals – beginning as early as Thanksgiving Day this year – resulted in record-breaking numbers of consumers shopping on mobile, reports PayPal. Based on its online commerce data, the company reports having seen a 47% increase in PayPal global mobile payment volume on Thanksgiving compared with Thanksgiving 2013, and a 62% increase for Black Friday 2014 over last year. Meanwhile, the company also saw a 43% increase in the number of customers shopping through PayPal mobile this Thanksgiving, and a 51% increase across the same metric on Black Friday. PayPal sees $1 in every $6 of e-commerce flowing through its network, which puts it in a unique position to analyze shopping data and draw insights. To give you a sense of its footprint on mobile, PayPal says it processed $27 billion in mobile payment volume in 2013, up 99% over 2012. In the U.S., Thanksgiving Day is typically spent with families, so it’s not surprising to